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Service — Google Ads
Google Ads puts you in front of someone actively searching for what you sell, right now. Done properly, it's the fastest lever in marketing. Done badly, it's the fastest way to hand Google your budget for nothing back.
First real data
2–4 weeks
Built for
Search, Shopping, Performance Max
Who owns the account
You do. Full access.
Connects to
Websites, CRM, SEO
$2–4
average cost per click for Google Search ads in Australia — varies heavily by industry
AU Google Ads data, 2026
50%
lower cost-per-click a properly optimised campaign can achieve through Quality Score alone
Google Ads benchmark data, 2026
2:1
average industry return on ad spend — the floor, not the ceiling, for a well-run account
Paid search benchmark data, 2026
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The Problem
Google Ads is easy to switch on and genuinely hard to run well. Most of the waste we find in a new account comes down to the same handful of things.
Broad match, burning budget
Loose keyword targeting means you're paying for clicks from people who were never going to buy anything from you.
No real conversion tracking
Without it, you're optimising for clicks, not customers — and neither you nor Google's algorithm knows what's actually working.
Sent to a homepage, not a landing page
Paid traffic lands on a generic page with five different messages instead of one clear next step, and leaves without converting.
"Set and forget" management
An account nobody's actively watching bleeds spend on negative keywords, dead ad groups and stale creative for months at a time.
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Our Approach
We treat your ad account the way we'd treat our own — measured, adjusted weekly, and judged on customers, not clicks.
01
Built On Intent, Not Impressions
Targeting people actively searching to buy — not chasing cheap, low-intent traffic that inflates numbers and empties budgets.
02
Built With Real Conversion Tracking
Every dollar spent gets tied back to an actual enquiry or sale — not just a click that may or may not have meant anything.
03
Built With Dedicated Landing Pages
Paid clicks go to a page built for one job — converting that specific search — not your general homepage.
04
Built With Negative Keywords From Day One
We tell Google exactly what not to show your ads for, so you're not paying to educate people who were never buying.
05
Built To Be Actively Managed
Bids, budgets and search terms reviewed on a real schedule — not launched once and left to drift.
06
Built To Show Cost Per Customer
You'll know what it actually costs to win a customer through ads — the number that matters more than clicks or impressions ever will.
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What's Included
This is the standard build for every Google Ads engagement — what changes is scope, not whether it gets done properly.
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Our Process
We don't launch spend against an untracked account. Ever.
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How This Connects
Google Ads can get someone to your site in seconds. What happens next is what actually decides whether that click was worth paying for.
Where It Lands
Websites
Dedicated, fast landing pages built specifically to convert the traffic you're paying for.
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Reduces Reliance
SEO & Local Search
Organic rankings that grow alongside ads, so you're not permanently paying for every single click.
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Captures Leads
CRM & Automation
Every lead your ads generate gets followed up automatically instead of going cold in an inbox.
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Improves Return
Conversion Optimisation
Ongoing testing that lifts your conversion rate — which lowers your cost per customer without spending more.
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Note
Ads are the fastest lever, not the only one. Most clients who scale properly end up running ads alongside SEO and a site built to convert — not instead of them.
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Is This Right For You
This is for you if
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You've got a real test budget in mind, not $200 a month spread across everything
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You want fast, measurable results while SEO and other channels build over time
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Your website can actually handle and convert the traffic you'd be paying for
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You want full visibility into exactly where every dollar goes
This isn't for you if
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You're expecting profit in week one — even a great account needs a data window
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You want "set and forget" with nobody actively managing the account
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You're not willing to fix an underperforming website before sending it paid traffic
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You're chasing the cheapest possible clicks in an expensive, competitive industry
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Questions We Actually Get Asked
How much should I actually budget to start?
How fast will I see results?
Do you take a cut of my ad spend?
What's the difference between Search, Shopping and Performance Max?
Will I own the ad account?
What happens if it's not working?
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What Clients Say
Add Review
Drop a real client quote here — what specifically changed for their business, in their own words.
Client Name
Business, Industry
Add Review
Drop a real client quote here — what specifically changed for their business, in their own words.
Client Name
Business, Industry
Add Review
Drop a real client quote here — what specifically changed for their business, in their own words.
Client Name
Business, Industry
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Ready When You Are
Thirty minutes, no obligation. We'll tell you honestly whether Google Ads is the right lever for your business right now.
